MTV Networks International (MTVNI) announced yesterday that Black Eyed Peas, one of the world’s most successful recording artists, gaining global recognition for their breakout album, Elephunk and the singles ‘Where is the Love?’ and ‘Shut Up’ and the subsequent triple platinum album, Monkey Business which sold more than nine million copies worldwide and spawned the Grammy Award-winning singles, ‘Don’t Phunk With My Heart’ and ‘My Humps’ will attend this year’s Isle of MTV event in Malta.
They will perform tracks from their fifth studio album, ‘The E.N.D’, due for release in June and including the single, ‘Boom Boom Pow‘. Black Eyed Peas frontman will.i.am commented: “I can’t wait to take our new European-inspired dance sound to Europe… I couldn’t think of a better place for our first Black Eyed Peas show in a long time. Malta… Wow!”
Joining Black Eyed Peas is Lady GaGa who will return to Malta after rave reviews for her performance at last year’s event. She hit the big time earlier this year with her number 1 hit singles ‘Just Dance’ and ‘Poker Face’.
The free event will be held in Malta at the Il-Foses Square in Floriana on 8th July, as part of Malta Music Week (3rd-8th July).
“We are thrilled to be announcing a world class line up for what promises to once again be one of the summer’s must-see musical events. The Isle of MTV Malta is unique in offering young people across Europe an exclusive opportunity to experience some of the world’s best new and established artists in the sunshine of Malta,” said Jules Robinson, SVP, Viacom Brand Solutions International.
“This event has become a vital annual destination for music lovers from across Europe and we are delighted to be a part of it now for the third year running. For MTV, it’s a great opportunity to work with Malta in producing a stunning event in such beautiful surroundings and on a holiday island location.”
MTV will broadcast in an hour-long live special airing across MTV’s pan-European network in September. The Parliamentary Secretary for Tourism, Mario de Marco, said that Malta was proud that for the third time running, the islands would host such a high-profile musical event.
“We invite music lovers from all over Europe to come and experience what Malta is all about: music, fun, sun, sea, history and so much more. We look forward to welcoming you, as we’re sure that once again, we will be offering an experience which is hard to forget.”
He said that in July 2006, there were 34,000 aged up to 24 who visited Malta, but that had increased to 42,000 in 2007, when the first concert was held in Malta, and 46,000 last year.
Moreover, Malta Tourism Authority CEO Josef Formosa Gauci said that the MTA would be promoting the event and offering packages which include flight, accommodation and tickets to the Malta Music Weekend.
An Internet phenomenon and now an MTV ‘Push’ breakthrough artist, Metro Station are bringing their energetic electronic dance-pop to Malta. Dutch singer-songwriter Esmee Denters will also perform at the concert on July 8.
Last year’s Isle Of MTV saw performances from Lady GaGa, NERD, The Kooks, OneRepublic and Enrique Iglesias.

Source: digitalspy.co.uk; timesofmalta.com.

This entry was posted on Tuesday, April 21st, 2009 at 5:33 am and is filed under News.